Colgate Sensitive Multi Protection is clinically proven to provide long-term sensitivity relief when used regularly. It also provides protection against cavities, plaque and tartar whilst improving your gum health and freshening your breath. - Soothes and desensitises nerve endings in teeth for long-term sensitivity pain relief when used regularly - Shields against tartar build-up - Improves gum health - Fights cavities and plaque - Strengthens tooth enamel and protects against cavities The toothpaste contains potassium salts that soothe and desensitise the nerve endings in teeth to significantly lessen sensitivity pain over time. With continued use, Colgate Sensitive Multi-Protection helps prevent sensitivity pain from recurring, but this protection may be lost if use is suspended. Always read the label. Follow the directions for use. If symptoms persist, talk to your health professional. Size: 110g *With twice daily brushing, teeth pain relief in up to 2 weeks CLINICALLY PROVEN: Colgate Sensitive Multi Protection Toothpaste offers clinically proven sensitivity relief 24/7 SENSITIVITY PROTECTION: With twice daily brushing, teeth pain relief in up to 2 weeks COMPLETE PROTECTION: The multi protection formula helps to improve overall oral health IMPROVES GUM HEALTH: Prevent plaque and tartar build up, protecting teeth and gums CAVITY PROTECTION: Proven protection against cavities, plaque and tartar