Collagen is a protein found in the deeper layers of the skin that helps to keep skin firm and plump, around 80% of your skin is made up of collagen* and as we age our bodies collagen production slows down, resulting in the visible signs of ageing. When this happens we rEach for topical skin care to help maintain skins youthful bounce but collagen and elastin fibers are found in the deepest layer of skin, the dermis, where topical skin care products may not rEach. Nature's Way Beauty Collagen Mature Skin gives your skin back its bounce by helping to promote collagen production, improve the integrity of internal skin structures and also helps improve skin firmness, elasticity and overall skin health. Nature's Way Beauty Collagen Mature Skin has been formulated with twice the collagen of our original Beauty Collagen tablets plus antioxidant skin care hero's Vitamin A (as retinol acetate) and Vitamin C which reduce free radicals that form in the body.